Celebrate your roots with 20% off!

A mural features a woman wearing a headscarf with a serene expression. She holds colorful flowers, and there are vibrant, abstract shapes surrounding her. The text 'Your Brand Your Choice' is written on her clothing. The artwork combines realistic portraiture with abstract elements, creating a striking visual contrast.
A mural features a woman wearing a headscarf with a serene expression. She holds colorful flowers, and there are vibrant, abstract shapes surrounding her. The text 'Your Brand Your Choice' is written on her clothing. The artwork combines realistic portraiture with abstract elements, creating a striking visual contrast.
Empowering Apparel

Wear your heritage with pride and purpose today.

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Discover stories that connect you to your roots.

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Our Heritage Matters

Celebrating the legacy and identity of foundational Black Americans through empowering apparel and storytelling.

The word 'BRANDING' appears in large, bold, three-dimensional letters against a dark background, with a soft light casting shadows across the left side.
The word 'BRANDING' appears in large, bold, three-dimensional letters against a dark background, with a soft light casting shadows across the left side.
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A cultural parade features two individuals in traditional attire, performing a dance on the street in front of a crowd. Their costumes are intricately designed with blue patterns and Japanese characters. The audience is diverse, with people taking photos and clapping behind a barrier. A large banner with the brand name 'ITOCHU' is prominently displayed.
A cultural parade features two individuals in traditional attire, performing a dance on the street in front of a crowd. Their costumes are intricately designed with blue patterns and Japanese characters. The audience is diverse, with people taking photos and clapping behind a barrier. A large banner with the brand name 'ITOCHU' is prominently displayed.

Customer Reviews

Hear from our community about their experiences with FBA Rooted.

FBA Rooted has transformed my understanding of my heritage. Empowering and inspiring!

Jordan Smith
A ceremonial scene featuring individuals in traditional attire. A man wearing an ornate embroidered jacket and a richly decorated headdress smiles while receiving an object from a woman in a blue top. A woman beside him, also wearing an elaborate headdress, looks on, portraying a sense of cultural heritage.
A ceremonial scene featuring individuals in traditional attire. A man wearing an ornate embroidered jacket and a richly decorated headdress smiles while receiving an object from a woman in a blue top. A woman beside him, also wearing an elaborate headdress, looks on, portraying a sense of cultural heritage.

Atlanta, GA

The apparel is not only stylish but also deeply meaningful. It connects me to my roots and heritage in a beautiful way.

The image depicts a group of colorful, traditional statues. The central figure, a woman dressed in ornate garments, holds a child. Her attire is red and white with intricate patterns. There are several other figures around her, each adorned in vibrant costumes. The scene conveys a cultural or religious significance with an emphasis on heritage and tradition.
The image depicts a group of colorful, traditional statues. The central figure, a woman dressed in ornate garments, holds a child. Her attire is red and white with intricate patterns. There are several other figures around her, each adorned in vibrant costumes. The scene conveys a cultural or religious significance with an emphasis on heritage and tradition.
Tasha Brown

Chicago, IL

★★★★★
★★★★★
Heritage

Celebrating identity through apparel and storytelling.

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Roots

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